MEXICO CITY – Bimbo Bakeries USA announced that it will donate 20 slices of bread to food banks for each participant who registers for the next Bimbo Global Race next month.
“The 2021 Global Energy Race broke attendance records with 500,000 global runners, achieving the largest bread donation in history,” said Alberto Levy, vice president of global marketing for Grupo Bimbo. “This year we have another opportunity to help those who need it most. We invite everyone, whether as a runner or walker, to join this great run for a cause and help us make history again. You run; we give.
Last year, BBU donated 260,000 slices of bread to 26,000 race participants in the United States. The company said its goal for this year’s race is to top the number of slices donated. To that end, the company will increase the number of slices it gives away per rider.
For every entry into either race, BBU said it will donate 20 slices of bread to Feeding America food banks nationwide. The race will take place on September 25 in 33 countries around the world. The American race will take place in Los Angeles. Participants can sign up to walk or run a 5K or 10K for scheduled races.
According to BBU, the race aims to bring together participants from around the world, encourage physical activity and support local communities.
“The race aims to feed a better world by donating 20 slices of bread for every registered runner, and empowers consumers, corporate associates and friends to make a lasting impact on a global scale,” said declared BBU.