ANAHEIM, Calif.– Lenny & Larry’s, the fun creators of the protein cookie, continues to create new flavors of its high-protein treats with the expansion of its cookie lines at this year’s Natural Products Expo West. With the brand in creative overdrive with its latest innovation The Complete Crunchy Cookies, the excitement spread to their design team. Celebrating Lenny & Larry’s latest products, the brand will also showcase its fresh new packaging which will bring cohesion to The Complete Cookie and The Complete Crunchy Cookies ranges and create a framework for future innovation. Slated to debut later this year, the new packaging features a more contemporary and streamlined look and includes the cookies’ recent Non-GMO Project Verified certification. Lenny & Larry’s invites all attendees to stop by booth #5091 or #N2226 to view their updated packaging and taste their new The Complete Cookie and The Complete Crunchy Cookies flavors.
Americans jumped on the contagiously crunchy bandwagon with the debut of Lenny & Larry’s The Complete Crunchy Cookies, so they’ll be excited to try its new toasted coconut flavor that balances light sweetness and rich roasted coconut. Positively addictive and carefully packaged for a bite-sized crunch, these delights will be available in a 4.25 oz size. resealable bag delivering 20 grams of protein and 14 grams of fiber and a 1.25 oz bag delivering 6 grams of protein and 4 grams of fiber. Plus, new flavors of The Complete Cookies give cookie lovers even more options from their favorite brand. The Coconut Donut is a donut shop favorite, and the Salted Caramel is a delicious chocolate cookie with salted caramel sprinkles. Like all wholemeal cookies, each freshly baked vegan treat contains no artificial sweeteners or sugar alcohols and is made without GMO, soy or dairy ingredients to meet a wide range of dietary needs.
“Lenny & Larry’s is a brand that thrives on creating fun and inventive new ways for people to get their protein. We’re kids at heart who believe snacking can be indulgent and better for you at the same time,” said Lenny & Larry’s CEO Apu Mody, “We’re thrilled our fans have the chance to try our latest flavors in their new dynamic packaging.
The full line of Lenny & Larry cookies will be available on the Lenny & Larry website and in select specialty and natural stores. The Complete Crunchy Cookies will sell for an SRP of $4.99 for the 4.25 oz. resealable bag while the 4 oz. Complete Cookie will retail for an SRP of $2.29.
Natural Products Expo West will be held March 6-9 at the Anaheim Convention Center located at 800 W. Katella Avenue. Lenny & Larry’s invites attendees to stop by booth #5091 or #N226 to taste their new flavors and meet the team. For more information about the show, please visit www.expowest.com. For more information about Lenny & Larry’s and to find a store near you, please visit www.lennylarry.com.
About Lenny & Larry’s
Amidst a sea of tasteless and boring protein bars, Lenny & Larry’s was founded in 1993 by two bodybuilders who revolutionized the snack industry by creating the first protein-enriched cookie. The first to reinvent a dessert as beloved as the cookie, Lenny & Larry’s developed a cult following among its fans and the brand continued to lead the sales pack for over 20 years. Lenny & Larry’s produces a wide range of nutritious snacks, providing consumers with a convenient source of plant-based protein that tastes downright delicious. By creating a range of delicious and exciting flavors, Lenny & Larry’s offers consumers a complete snack option that curbs hunger and satisfies taste buds on the go. Lenny & Larry’s takes a real approach to snacking with their The Complete Cookie and The Complete Crunchy Cookies which are made with non-GMO, soy and dairy free ingredients to meet a variety of dietary needs. For more information, visit www.lennylarry.com.