ST. ALBANS, UK – British company Premier Foods is launching the Mr Kipling brand of baked treats in the United States for the first time. Since the late 1970s, Mr. Kipling has held the title of “No. 1 cake brand” in the UK, according to Premier Foods. Launched in 1967, Mr. Kipling produces single-serve bakery-style cakes and sweets. sweetened for the UK market that are made with natural flavors and without high fructose corn syrup, according to the company.
Available now in the bakery section of 219 Target retailers across the United States, Mr Kipling cakes can be purchased in lemon, chocolate, vanilla and salted caramel flavors.
“Mr. Kipling is the perfect fit for the US market, bridging the gap between consumers’ desire for high-quality sweet treats and the need for convenient and easy snack formats,” said Diana Horwitz, US country manager for Premier Foods. . “Our research revealed that consumers are won over by the quality of our cakes and their fresh taste, in addition they have loved their look – the aesthetic of European pastry. These beautiful cakes are perfect for a coffee break at home or easy to slip into a backpack for on-the-go snacking.
Individually-wrapped, single-serve, layered, and frosted sponge cakes are available in packs of six for a suggested retail price of $3.49 per pack.