KUCHING: The Sarawak Entrepreneurs Association Kek Lapis (layered cake) plans to hold talks with bakery suppliers soon to avoid a steep price increase for the state’s iconic household products.
Its chairman, Zubaidah Sahadar, said he hoped the talks would lead to a win-win situation between contractors and suppliers as well as their customers.
“Kek lapis producers are concerned about the recent increase in the prices of ingredients such as wheat flour, chicken eggs and butter. It’s mentally draining trying to ride out the rising costs and earn enough to pay the expenses or break even,” she told Bernama.
Apart from this, entrepreneurs, who usually order up to 20 trays of chicken eggs per day, can now only afford to buy 10 trays, which also affects the quantity they produce.
“If there is cooperation between the two parties, it would facilitate our access to bakery products since we need the ingredients in large quantities,” Zubaidah said, while hoping that a special price would be given to its members.
Zubaidah, 57, said association members had to raise the price of their products from RM10 to RM12 per box, depending on the types of cakes.
The owner of Zue Kek Lapis Sarawak, who has been in the business for nearly three decades, believes the demand for bakery supplies among kek lapis entrepreneurs has also increased.
Meanwhile, Ezza Kek Lapis entrepreneur Azida Mohamad Hepni, 45, said she hoped customers would understand the situation and the need to raise the price of kek lapis.
“Some of us had to reduce the size of the cake to ensure its quality and to keep the price the same. However, some customers are willing to pay more as it is a staple during the holiday season.
“The kek lapis business is slowly thriving again as we have also been affected by the Covid-19 pandemic. Peninsular Malaysia was our biggest market, but we couldn’t deliver at the time due to various restrictions,” she added.Bernama