THREE students from Wiltshire who were tired of suffering from soggy fries and pizza from their cheap ovens at university have solved the problem with a little help from a family business.
Twins Maiya and Luke Roberts, both 21, and their friend Robbie Denning, 20, came up with the idea for MiraclePlate.
Robbie, a second-year engineering student, was sure there was a solution and Maiya and Luke had just the place to test his theory – the company-owned Malmesbury-based Sweetnam and Bradley Metallurgy Plant. led by their father Nigel.
“Conventional ovens heat in cycles, which means the temperature is always fluctuating. Often cheaper ovens have even less stable temperatures and are hotter towards the back of the oven. This left us with half-burnt fries and still half frozen!” said Maia.
“We were very lucky that Sweetnam and Bradley was our family business and were happy to have students in the factory trying to make a product.”
Thirty different prototypes were made and tested until the MiraclePlate – a heavy steel plate with hexagonal holes, designed to more evenly distribute oven heat – was born.
Maiya explained, “We used a lot of foods for product testing – pizza, fries, flatbreads, garlic bread, apple crumble, apple pie…the list goes on. We had to have it all. prepare at least twice to compare – one without the plate and one with it.
“It definitely made us very popular at the factory. We handed out pizzas and fries to everyone during their breaks! be best cooked.”
Company Managing Director Christian Olejnik said: “It was great to have them at the factory designing the product and it was really exciting. A real opportunity for the team and also for the company. and everyone at the factory has really embraced it. We’re really proud.
The MiraclePlate is now being sold via Kickstarter (.kickstarter.com/projects/sbltduk/miracleplate-by-bakeplatetm) and has already surpassed its funding goal of £2,500, receiving £11,789 from backers.
Maiya added, “It certainly did a lot better and faster than expected, and we’re very grateful for all the support we’ve received.”