In many cases, conventional non-eco-friendly home and workplace cleaning products are potentially dangerous. Although cleaning is a common (and essential) practice all over the world, a one-size-fits-all strategy for getting the job done doesn’t work on a global scale. Companies are now creating cleaning products that use more natural ingredients, avoiding harmful chemicals. One such company is Raaso Cleaning Products Pvt Ltd, a Made in India brand that has proudly formulated such non-toxic and biodegradable products. Raaso Cleaning is India’s 1st Cleaning products company powered by vinegar and baking soda that now wants to establish its leadership in the world of household cleaning products.
The company led by Ms. Sonia Shah (Founder and Managing Director) has carved out a place for itself since its incorporation in 2019, in the space of household cleaning products which use some key ingredients like vinegar and baking soda which sound a bell with consumers across India. The company brands SOVI and TYDI BOWL are the 1st Cleaning brands powered by vinegar and baking soda that use these powerful ingredients to create breakthrough products. The products are the culmination of over 2 years of rigorous research and development, product development and quality testing by a team of global experts.
Sonia Shah, an accounting graduate from the University of Calcutta and an MBA from INSEAD, says: “You would be surprised to know that many of the cleaning products available today use legacy formulations, are laden with chemicals and fail to effectively remove dirt, dust. , dirt and stains. So we set out to create a line of truly innovative and powerful cleaning products. Our goal was simple: to innovate and create products taking into account the dirt, dust, hard water, grease and weather conditions in India.
- SOVI Floor Cleaner and more–An exclusive cleansing formula made with a powerful yet natural cleansing agent – vinegar. A revolutionary and powerful formulation, SOVI cleans, disinfects and deodorizes all floor types with equal ease. It also acts as a 100% natural repellent for ants, fruit flies and household pests. SOVI’s Vinegar not only naturally sanitizes your cleaning cloth, but also makes it look cleaner and shinier.
- SOVI dishwashing gel–Our bestseller is a powerful grease-fighting gel that leaves dishes perfectly clean while being gentle on your hands. The baking soda in the gel is a deodorizing agent and helps eliminate odors left behind by Indian cooking. The alkaline properties of baking soda also react with tough grease and stains and break them down leaving no residue on utensils.
- SOVI Glass Cleaner and more – Unique, environmentally friendly vinegar-powered glass cleaner that provides a longer lasting, streak-free clean surface. Our dust-repellent formula effortlessly removes dirt and dust, leaving a shinier surface. Plus, its natural, non-toxic, and chemical-free formula makes it safe for children and pets. What makes our glass cleaner totally unique is that it also leaves a fresh scent while cleaning.
- TYDI BOWL toilet cleaner–An exclusive cleaning formula powered by vinegar, nature’s toughest cleaner that fights 99.9% of tough germs, bacteria and mold on contact. Our cleaner also removes tough stains and odors, without leaving harmful chemical residue. The vinegar in toilet cleaner is a powerful, natural disinfectant that easily removes stubborn hard water stains.
For years, vinegar and baking soda have been used by households to solve their cleaning problems not solved by conventional cleaning products. It’s fair to say that we’ve all tried these magic ingredients at one time or another. Inspired by these already effective ingredients, Raaso Cleaning Products has developed an exclusive formulation to further elevate its cleaning quotient and bring you unique products.